a strong employer brand gets you the best talent.

In today’s fiercely competitive job market, a consistent employer brand is crucial in attracting and retaining the right talent

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters

Companies with positive brands get twice as many applications as negative brands.

50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.

how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. Equally, you need to outwardly demonstrate those qualities in your brand.

We are employer branding experts and conduct comprehensive research into what attracts employees to an organization. Our annual Randstad Employer Brand Research dives into worker's drivers and motivators in 32 countries.

The Randstad Employer Brand Research is presented each year to the most attractive employer in various countries across the globe. 

learn more about REBR

The ability to bring in and inspire good people is at the heart of innovation, profitability and growth in any successful organization.

Marielle de Macker, MD Group HR at Randstad
who are

the most attractive employers?

Based on our research, we recognize the top employer brands and present them with the Randstad Award trophy.

winners 2019

are you interested in employer branding?

contact us today

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