now the big picture is small enough to see.

We are employer branding experts and conduct independent and comprehensive research into what attracts employees to an organization.The Randstad Employer Brand Research dives into worker's drivers and motivators in 30 countries. 

our research worldwide

17 years of conducting research

30 countries 

160,000 respondents anually

 5,495 companies surveyed

the survey

The respondents are asked to identify the companies they recognize and to indicate whether or not they would like to work for them. Than they evaluate the relative attractiveness of the selected companies based on 10 key factors.

understanding your target audience

Companies with positive employer brands receive twice as many job applications as companies with negative brands. REBR provides a global overview of what employees really want to help you attract the best talent to your organization.

download the report