Our client is a successful company providing property investment consultancy and related training programmes. We are looking for a Senior Paid Media Manager to join their growing team in Budapest, who will initiate and lead the build-out of this crucial function in-house. While covering other locations as well, this role will primarily focus on the company's UK market campaigns.
If you are a driven paid media specialist who thrives on ownership and delivering commercial results, we would love to hear from you!
Pozíció leírása / Job descriptionDrive lead generation, conversion rate optimization, and revenue growth across Meta Ads, Google Ads, and emerging acquisition channels.
Manage end-to-end performance, from funnel mechanics and landing page testing to tracking, attribution, and marketing technology integration.
Build and execute structured creative testing frameworks to continuously boost campaign performance and ROAS.
Partner with CRM, Automation, Creative, and Sales teams to optimize the entire customer acquisition journey from first touch to final sale.
Guide and challenge external agency partners to maximize ROI, while progressively transitioning expertise, processes, and decision-making in-house.
Identify and test cutting-edge acquisition channels, conversational marketing tools, and AI-driven initiatives across analysis, creative workflows, and testing.
Establish internal reporting frameworks to give clear visibility into lead quality, channel performance, and commercial business impact.
Act as our internal paid media expert, laying the operational foundations and helping shape future team structure and hiring requirements as the function expands.
Elvárások / Requirements
Extensive Paid Media experience: Proven track record in paid media, performance marketing, or digital customer acquisition with advanced expertise in Meta Ads and Google Ads.
Commercial & growth mindset: Demonstrated success in scaling lead generation, improving conversion rates, reducing CAC, and driving profitable revenue growth.
Full-funnel & technical acumen: Strong practical understanding of funnel mechanics, landing pages, tracking, and attribution.
HubSpot experience: Hands-on experience utilizing HubSpot for lead management, automation, attribution, and funnel optimization.
Practical AI adoption: Regular, pragmatic use of AI tools to enhance performance marketing workflows, analysis, and creative speed.
Cross-functional stakeholder skills: Confident communicator capable of presenting clear recommendations, defending strategic decisions with data, and influencing senior stakeholders.
In-House building ability: Experience in setting up or maturing paid media processes, testing frameworks, and measurement systems from an early stage.
Language: Fluent in English (both written and verbal).
Amit kínálunk / OfferInternational environment
UK focused responsibility
Possibility for professional growth
Motivating salary package
Kapcsolattartó / InformationLenkei Lili - lili.lenkei@randstad.hu
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