product marketing manager (lifecycle manager) | budapest

megjelenés dátuma
lili lenkei, randstad hungary
állás típusa
határozatlan idejű

az állás részletei

megjelenés dátuma
marketing / PR
állás típusa
határozatlan idejű
142256 / 23087
lili lenkei, randstad hungary
Mostantól nem kötelező önéletrajzot feltöltenie ahhoz, hogy megpályázza ezt a pozíciót, de amennyiben van naprakész önéletrajza, az nagy segítséget jelent számunkra. Önéletrajzát a későbbiek folyamán is bármikor hozzáadhatja profiljához.

Cégleírás / Organisation/Department

Our partner, specialised in online cloud storage services, is looking for a passionate and creative Content Strategy Manager to join their Customer Marketing team.

Pozíció leírása / Job description

- Optimize and drive customer lifetime value across all stages of the customer lifecycle.
- Drive the customer engagement strategy (defining segmentation strategies, message matrices, welcome and onboarding strategies, customer retention and win-back plans, advocacy strategies) across multiple channels and geographies.
- Roll out highly personalized, data-driven marketing campaigns using A/B test designs.
- Facilitate the upselling and churn prevention process.
- Present the use cases and benefits of the services to the customers.
- Collaborate with Sales, Support teams, BI and marketing Analysts.
- Be a self-starter who can work in a rapidly-changing industry, tolerate ambiguity.

Elvárások / Requirements

- 3-4 years of relevant experience in Customer Value/Lifecycle/Product marketing management.
- Being familiar with email best practices and other digital marketing strategies.
- Interest in IT technology, cybersecurity and software solutions.
- Content creation experience is a plus.
- Experience in collaborating with cross-functional teams successfully.
- Be fluent in English both in written and verbal communication.

Amit kínálunk / Offer

- Competitive benefits package
- Exclusive environment in A+ category office
- Learning and development opportunities
- We're family - be enthusiastic about what we're building together

Kapcsolattartó / Applications

Lili Lenkei