We are looking for an E-commerce specialist to join our international client. The company is the leading European distributor of packaging, supplies and equipments for businesses, and has just established its the Hungarian entity to serve the existing and potential B2B partners.
Pozíció leírása / Job descriptionI. Website Management & Content Development- Manage website content, including campaign-based updates and new developments.
- Correct website errors in LAGO based on data quality management and feedback.
- Optimize HU content product structure in LAGO and Intershop back-office systems.
- Implement web data for new and replacement products in LAGO for catalog launches (March, September).
- Continuously develop content manually.
- Set up online promotions and promo codes in Intershop.
- Coordinate local implementation of Digital Factory web developments (new features, design elements).
- Report bugs and create requests for new tasks via JIRA.
- Provide professional advice and feedback to the HQ development team.
- Manage and plan the digital marketing strategy
- Define the digital marketing budget based on strategy and support the country manager in budget planning.
- Take full responsibility for adhering to and optimally spending the digital budget based on strategic planning and changing factors.
- Coordinate the local "Web Action Plan" based on global guidelines, proposing, negotiating, and approving with HQ.
- Compile monthly online campaign summaries and inform the Hungarian team of all web campaign details.
- Brief HP banners and other onsite elements (sticky banners, basket banners, etc.), checking and approving assets in Intershop.
- Act as the key local contact with web designers and marketing project coordinators.
- Set up promotions and campaigns in Intershop.
- Report monthly web customer acquisition to the country manager and international web manager.
- Manage performance/Google marketing strategy
- Plan and handle the digital paid budget.
- Plan and brief creatives and banners for digital paid ads.
- Utilize Google Analytics and Google Ads for tracking, optimizing, and analyzing campaigns.
- Provide monthly performance marketing reports (comparing to previous year's results).
- Conduct A/B testing to acquire new customers.
- Act as the direct key contact with the PPC agency for digital paid ad settings and other requests.
- Participate in agency status meetings and manage invoices based on monthly performance.
- Act as the direct key contact with a Google consultant.
- Provide monthly performance marketing reports to the country manager and international web manager.
- Manage SEO strategy
- Brief, check, and approve video content.
- Act as the direct key contact with the SEO agency.
- Write native language content for product and category pages.
- Edit and manage SEO content
- Follow up on optimized pages and develop content based on monitoring reports.
- Participate in copany's SEO community
- Manage all daily newsletter setups in Adobe Campaign.
- Analyze newsletter sales channel performance.
- Manage the LinkedIn profile, including writing and publishing posts.
- Follow up on the YouTube channel with brand and product videos.
- Analyze LinkedIn post performance.
- Participate in HQ web development projects.
- Act as the operational key contact for adapting new web developments in the HU webshop.
- Coordinate the Verified Reviews customer reviews project (e.g., creating customer files for the server)
- Prepare print catalogs
- Act as the key local contact with creative agencies during the production process
- Present new products/replacements to local HU colleagues.
- Obtain information about new products and prepare all Hungarian translations and data based on Polish product knowledge.
- Work in the Easyprice system for creating and controlling the standard pricing list
- 3-5 years of expereince in E-commerce
- Fluency in English
- Ability to work alona and in international team as well
- Strong understanding of digital tools
- home office option
- international project
- ability to develop
- annual bonus
Anna Háromházi: anna.haromhazi@randstad.hu
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