Our client is a successful company providing property investment consultancy and related training programmes. We are looking for a Digital Growth & Conversion Lead to join their growing team in Budapest, who will initiate and lead the build-out of this crucial function in-house. While covering other locations as well, this role will primarily focus on the company's UK market campaigns.
If you are a driven marketing professional who thrives on ownership and delivering commercial results, we would love to hear from you!
Pozíció leírása / Job description- Build, manage, and continuously refine paid digital acquisition campaigns across major platforms with direct hands-on execution
- Architect, launch, and optimize high-converting landing environments, interactive registration funnels, and multi-step intake pathways
- Conduct systematic split and multivariate testing across page structures, creative angles, and messaging to eliminate funnel drop-off
- Progressively transition campaign responsibilities away from external agency partners to establish and eventually guide an internal operation
- Maintain complete accountability for substantial promotional budgets, prioritizing commercial return, sales revenue, and measurable profitability
- Configure, audit, and troubleshoot comprehensive event tracking frameworks, attribution models, and conversion tracking mechanics
- Deploy artificial intelligence solutions to accelerate creative production, test variations, and improve overall campaign workflow
- Collaborate closely with distributed international colleagues, content producers, and executive directors to align digital touchpoints
- Demonstrable background in hands-on funnel optimization, conversion rate enhancement, and online acquisition
- Proven expertise in directly building, deploying, and refining web experiences and conversion funnels without total reliance on external agencies
- Solid track record running structured experimentation programs, multivariate evaluations, and data-informed split tests
- Advanced familiarity with web telemetry, attribution frameworks, tag administration software, and enterprise analytics suites
- Sound commercial intuition with the capacity to tie optimization efforts directly to pipeline velocity, customer acquisition economics, and revenue
- Strong comfort working alongside paid media channels, understanding the relationship between incoming audience intent and landing page outcomes
- Practical experience configuring CRM systems, event-based automation flows, and registration pipelines
- Outstanding investigative capabilities to troubleshoot performance drops and formulate actionable technical remedies
- Prior exposure to adult education, membership organizations, or direct-to-consumer digital training ecosystems is advantageous
- International environment
- Hybrid working model: 2 days of Home Office
- Competitive base salary and above average cafeteria
- UK focused responsibility
- Possibility for professional growth
Zsuzsa Kovács - zsuzsa.kovacs@randstad.hu
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