Randstad Employer Brand Research

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. Equally, you need to outwardly demonstrate those qualities in your brand.

We are employer branding experts and conduct comprehensive research into what attracts employees to an organization. Our annual Randstad Employer Brand Research dives into worker's drivers and motivators in 32 countries.