brand manager (2 years fixed term contract) | budapest

posted
contact
randstad hungary
job type
permanent
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job details

posted
location
budapest
job category
Marketing / PR
job type
permanent
reference number
27434 / 28294
contact
randstad hungary
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Cégleírás / Organisation/Department

We are looking for a BRAND MANAGER for our multinational partner, who is one of the market leaders within the FCMG sector (confectionery).

Pozíció leírása / Job description

Definition of brand targets, sales mix, net sales, gross margin, marketing contribution, volumes and sales value budget

Participation in key strategic plans of defining volumes, P&L, activity plan

Management of advertising, research and market analysis costs

Giving direction on positioning in comparison with competitors’ actions

Verification of former price lists, evaluation of the appropriate product mix

Driving innovation through new product and strategy development

Developing the advertising strategy

Management of creative agencies

Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy

Supervising material development activities

Conventional and digital media mix planning and follow-up

Analysing results and data of tests, calculating KPIs and proposing actions

Participating in proposal, implementation and follow-up of strategic and operational improvement projects

Elvárások / Requirements

3 years of experience in FMCG Brand Management, ideally: food FMCG experience

Fluency in English and Hungarian proficiency

Bachelor’s Degree in Economics or Marketing

Understanding of different markets

Excellent PC command (Excel, PowerPoint)

Familiarity with SAP Architecture is a plus

Ability to manage and prioritize multiple projects within scheduled timelines

High flexibility and result orientation

Strong communication and presentation skills

Developed analytical skills

Excellent team working skills

Amit kínálunk / Offer

Exciting, motivating career opportunity

Competitive salary package

Cafeteria and annual bonus opportunity

Health and Hospital Insurance

Life and Accident Insurance

AYCM allowance

Stable, multinational company background

Modern, easily accessible office

Kapcsolattartó / Information

katalin.bali@randstad.hu