about the survey.
Randstad Employer Brand Research is the world’s most comprehensive and in-depth independent employer brand research, identifying the most attractive employers from among thousands of companies. The study gathers the opinions of nearly 171,000 respondents aged 18–64 regarding 4,252 companies across 34 markets. In Hungary, 7,883 people participated in the study. The analysis provides insight into the criteria and motivations of potential employees when choosing a workplace. The survey, which has been conducted since 2000, was carried out by Randstad’s international research partner, Kantar. The current survey was conducted in January 2026. Based on the survey results, the Randstad Awards are presented each year to the most attractive employers.
13th Randstad Award VIP Event
The 13th edition of the event took place on May 7, 2026, where we presented the Hungarian results of the Randstad Employer Brand Research—the world’s largest independent employer brand survey—and announced the 2026 national winners of the Randstad Award. Just like in previous years, employers in the IT sector are the most attractive in Hungary this year, followed by the business services sector (BSS) and the life sciences sector.
what do Hungarian employees want in 2025?
The survey shows that the ranking of the most important factors influencing workplace choice in Hungary has remained almost unchanged compared to recent years. For respondents, an attractive salary remains the most important factor.
Read the report on Hungarian data to find out what other factors employees consider to be important when choosing a job.
the most attractive employers in hungary in 2026
Hungary's Most Attractive Employer:
LEGO
Second Place:
Deutsche Telekom IT Solutions
Third Place:
BMW Manufacturing Hungary Kft.
Randstad Employer Brand Research
category winners.
Best-known employer: TESCO
Most attractive employer – Retail category: Drogerie Markt
Most attractive employer – Financial institutions category: Hungarian National Bank
Most attractive employer – Energy and utilities category: MOL
Most Attractive Employer – Life Sciences Category: Egis
Most Attractive Employer – HORECA Category: Budapest Marriott Hotel
Most Attractive Employer – FMCG Category: Nestlé
Most Attractive Employer – Services Category: Budapest Airport Zrt.
Most Attractive Employer – Telecommunications category: Magyar Telekom
Most Attractive Employer – Transportation and Logistics category: Wizzair
Most Attractive Employer – Business Services category: Sony
Most Attractive Employer – Construction and Real Estate category: Market
surveyed companies
surveyed companies.
In this year’s study, we assessed the employer brands of companies operating in Hungary. We examined the 150 largest companies by headcount, as well as an additional 146 firms, across 14 sectors, ranging from the automotive industry to the service sector. The list can be viewed here.
country report.
Discover what Hungarian employees consider most important in a workplace in 2026 from our country report based on data from Hungary. Download the report.
global report.
The global report, which analyzes international data based on responses from more than 160,000 employees, provides insights into global trends, the most attractive industries, and the preferences of employees in different regions around the world. Download the report.
sector reports.
We focused on four sectors in particular during this year’s research, covering them in separate reports: the consistently popular IT sector, the engineering sector, growing at a record pace, the financial sector, critical in terms of business support, and the logistics sector, employing a large proportion of the global workforce.
Find out about the most important expectations of employees in these sectors from the sector reports based on the global results of the Randstad Employer Brand Research 2026!
finance sector.
Discover the latest trends shaping the global financial job market, employees’ expectations, and the challenges facing the sector, and gain practical tips on how to develop an employer brand that truly resonates with financial professionals!
logistics sector.
Learn about the expectations of logistics professionals to easily attract and retain the best talent.
engineering sector.
At the doorstep of the Fourth Industrial Revolution, where technological innovations are increasingly transforming our daily lives, expertise in technology and engineering is becoming increasingly valuable. Find out in this report how you can attract the best professionals in the field.
IT sector
How to retain the most talented IT professionals in this popular yet constantly changing, dynamic sector? Discover how to meet the expectations of employees.
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