what is it like to work as a sales representative?

Business representatives serve as the company's direct link to customers, researching markets and introducing the company's products to new clients. Their role is to generate potential leads through market research and build relationships with prospects to facilitate product sales. The process of acquiring clients and selling products varies depending on what is being sold.

To acquire customers, companies need to implement strategies that align with their industry, target audiences, and business nature. For example, if you're selling B2B products, you won't use the same methods as you would when targeting B2C customers. Regardless of the strategy, the ultimate goal of a sales representative is to build relationships and introduce the company's offerings. These relationships can then be leveraged to sell products.

what does a sales representative do?

Sales representatives work across a variety of industries because the products they sell are diverse. For example, they might be employed by companies that sell soft drinks, office equipment, technology products, or pharmaceutical supplies. The type of product being sold directly influences the sales strategy. It's important to have a thorough understanding of the product so you can effectively explain its uses and benefits to potential customers. Additionally, staying up-to-date with the latest sales techniques and understanding customer preferences is essential, which can be achieved through participation in trade shows and conferences.

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1

average salary of sales representatives.

Our salary calculator allows you to explore pay ranges to see how much a starting or experienced sales representative can earn. While most employers offer base salaries to sales reps, they also provide commissions to motivate employees and boost sales. Typically, sales representatives earn a percentage of the total sales revenue each month through commissions. Some companies also offer bonuses based on profit margins.

Want to know how much a sales representative earns? check out our salary calculator!

salary calculator

how can you earn more as a sales representative?

Since most sales positions are commission-based, increasing your earnings requires boosting your sales performance by selling more products. Some industries or business sectors also offer higher commissions to sales representatives. For example, selling technology products related to marketing can come with a higher compensation package compared to selling cosmetic products.

2

types of sales representative positions.

Salespeople can vary depending on their industry, as well as their specific approach and responsibilities within their role:

  • Manufacturer's sales representative: works for a product manufacturer to sell their services to wholesale and retail buyers. Builds relationships with the market, introduces new products, and ensures the company's stores are stocked. Typically, these sales reps work on a commission basis.
  • Wholesale sales representative: they represent retailers or wholesalers in the sale of durable or non-durable goods. Their responsibility is to sell their employer's products to retailers or individual customers.
  • Retail sales representative: this is the most well-known type of sales representative. They are the face of the company, always present where potential customers might be. As a retail sales representative, they continuously communicate with clients while promoting and selling products and services.
  • External sales representative: they work outside the office, meet with clients in person, and build relationships with them.
  • Internal sales representative: maintains existing relationships with the company's clients. Connects with clients via phone or email.
Male with glass and red blazer sitting in a green chair looking at a person
Male with glass and red blazer sitting in a green chair looking at a person
3

working as a sales representative.

To succeed as a sales representative, confidence and motivation are essential. Maintaining a positive attitude in the face of rejection is very helpful. Take the time to learn more about the nature of the profession, including daily tasks, the work environment, and your colleagues.

4

required studies and skills.

studies.

There are no strict educational prerequisites for this role; salespeople often come from diverse educational backgrounds. The focus is more on skills, experience, and personal qualities. It’s recommended to choose one of the following training programs to get started:

két férfi beszél és mosolyog
két férfi beszél és mosolyog

skills.

The following skills are essential for a salesperson to perform their job effectively:

5

frequently asked questions.

We have compiled the most frequently asked questions regarding the sales representative position:

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