what is it like to work as a product manager?

A product manager ensures that a company develops relevant and profitable products that meet user needs. While guaranteeing the feasibility of the products, maximizing return on investment is also a key factor. Their role involves guiding and managing everything outside the realms of sales, marketing, developers, designers, and end-users. Since every business and product has a unique mix of users, developers, and corporate stakeholders, the specific responsibilities of a product manager depend on the particular product area. For example, a consumer product is expected to serve millions of people, so the primary focus for the product manager is to ensure that the planned product meets the needs of as many potential consumers as possible.

what does a product manager do?

A product manager's responsibilities include defining the product vision by identifying the problem it aims to solve, while also pinpointing the target audience. They support the design team in delivering maximum value by reviewing and refining product specifications and participating in testing. As a product manager, it's essential to stay up to date with market trends, user research, and competitive analysis, including both quantitative and qualitative data. When they understand the product requirements, they can prioritize related features and develop feasibility plans to bring an idea to life.

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1

average salary of a product manager.

Our salary calculator allows you to explore the pay ranges for both entry-level and experienced product managers. As part of the benefits package, employers may also offer various perks such as health insurance, housing assistance, or transportation support. It’s common to have bonus schemes in place, and sometimes employers also provide stock options.

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how can you earn more as a product manager?

A product manager's salary depends on their education, experience, location, and industry. In most companies, the level of seniority and experience determine the base pay. Education also plays a role, as it reflects expertise and industry knowledge. Therefore, product managers with only a bachelor's degree may earn a lower starting salary compared to those with a master's degree.

2

types of product manager roles.

A product manager can specialize in the following areas:

  • Technical product manager: As a Technical Product Manager, works with engineering and product design teams to develop technical products. Responsibilities include analyzing industry trends, studying competitors' products, and developing features to improve the performance of technical products in the market.
  • Growth product manager: As a Growth Product Manager, they ensure that existing products maintain their competitiveness. Working closely with research and design teams, they develop new features to boost profitability and identify pathways for the growth of new products.
  • Digital product manager: The digital product manager oversees the development and creation of digital products. They identify customer needs and translate them into product features. They also conduct extensive market research to balance customer expectations with business objectives.
  • Software product manager: Software product managers work closely with developers and designers to create functional software. They analyze software solutions and ensure that the product stays up to date.
male and female talking and smiling.
male and female talking and smiling.
3

working as a product manager.

A product manager oversees the company's product development. Learn about what a product manager's daily tasks are, who they work with, and how they do it.

4

required studies and skills.

studies.

To work as a product manager, acquiring the necessary professional knowledge is essential. It is advisable to choose one of the following training programs to get started:

woman in the office
woman in the office

skills.

The following skills are essential for a product manager to perform their job:

5

frequently asked questions.

We have compiled the most frequently asked questions regarding the product manager role.

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