marketing manager.

A marketing manager's responsibilities include, among other things:

• Planning and managing marketing campaigns: conducting market research and generating ideas related to the best marketing methods. For example, studying competitors, ensuring that marketing campaigns address consumer issues, and building hype around products. When executing the marketing strategy, you need to measure performance and adjust the strategy to optimize results.
• Implementation of the marketing strategy: the annual marketing plan must align with the strategic direction set by the organization, focusing on campaign activities that deliver the best results in execution. By effectively executing these strategies, the company can gain or maintain a competitive advantage in the market.
• Supervision of campaigns and content creation: The marketing manager is responsible for the entire process of developing campaigns, from idea generation to execution. Additionally, they define the content strategy, create the content calendar, and review the content produced to meet marketing objectives. They must ensure that all content conveys the right message and tone, enhancing the company's visibility.
• External communication management: relies on external channels to increase brand awareness and improve sales of various products. It is important to establish relationships with the media to promote the company's message. In the process of building brand loyalty and expanding market share, advertising agencies, partners, and salespeople can also be involved.
• Budget management and team coordination across various departments: oversees the budgets and reports for campaigns used by the team. Additionally, it coordinates team members from involved agencies and ensures they understand their roles within the marketing plans. It also manages content creators and graphic designers, while supporting sales teams in advancing clients along the customer journey.

A marketing manager typically works in an office environment. At large corporations, they usually operate in an open-plan office space, which facilitates brainstorming and the free flow of ideas within the team. As a marketing manager, they may work alongside their team or have their own private office. To increase brand awareness, they organize various marketing events (such as exhibitions, press conferences, product launches, sponsored events), which are often held at locations outside the office. Due to the dynamic nature of the role, they sometimes need to work on external sites to oversee content creation or the production of marketing videos. Marketing managers may also participate in TV appearances during campaigns and engage with the press. While some tasks can be performed remotely, managing marketing teams from a distance can be challenging.

Depending on their employer, colleagues may include marketing managers, marketing coordinators, marketing directors, brand managers, PR officers, production assistants, and social media managers. They may also work alongside sales promoters, sales managers, media sales directors, event organizers, and other professionals such as digital marketing managers, content creators, copywriters, product managers, and program managers.

The average workweek for marketing managers is around 40 hours. This typically means they work during standard office hours. However, deadlines and last-minute projects often lead to unpredictable schedules, and they may need to work evenings or weekends to complete their tasks. Most marketing managers hold full-time positions, while others work on fixed-term contracts. The role also involves travel for attending meetings and preparing content at off-site locations. International travel is infrequent and usually occurs within multinational companies.

Most marketing managers enter this role after having previously worked within marketing teams and gained relevant experience in leading them. This position is often the first step toward higher leadership roles, such as regional marketing manager, marketing director, or head of marketing. Some marketing managers choose to specialize in specific areas, such as digital marketing or social media marketing.

There are several advantages to working with a Randstad consultant when searching for a marketing manager position.

• a consultant, well-versed in the marketing sector of the labor market, supports the selection process

• you can find a wide range of job opportunities on our website

• whether you're looking for a fixed-term or indefinite position, we help you find the job that best fits you

In most cases, companies prefer applicants with a degree in a related field such as marketing, business management, or similar areas. For example, completing studies in marketing, communication, or business administration can provide a solid foundational knowledge.

To become a marketing manager, you need to develop your marketing skills through internships and entry-level marketing positions. From there, you can advance to a marketing manager role.

Proficiency in the digital space is essential. You need to be familiar with online marketing tools, social media platforms, search engine optimization, and online advertising.

The marketing manager must be able to develop the company's strategy and align marketing activities accordingly. They should be capable of setting long-term goals and working towards them.

You must possess excellent communication skills to collaborate effectively with your team, as well as to communicate with other management, partners, and customers.

You need to be capable of data analysis and interpretation. Strong analytical skills help facilitate effective decision-making and measure the success of campaigns.

You need to be creative when developing new campaigns, promotions, and marketing tools. Creativity helps your brand stand out from the competition.

You need to effectively manage time and resources, as well as the team. You should be capable of planning and executing projects.

You need to be able to lead and motivate a team. Strong leadership skills help ensure the team operates effectively and achieves common goals.

The marketing manager's role is to develop marketing campaigns and increase brand awareness for their employer. Additionally, they create and monitor the company's outbound communications.

A marketing manager needs strong leadership skills to effectively manage teams composed of members from different departments. The role also requires creativity and analytical abilities to improve performance.

A marketing manager position is an exciting opportunity, offering attractive compensation packages and benefits. Additionally, it provides clear career advancement prospects.

Marketing can be challenging because it requires managing multiple tasks simultaneously. Predicting customer behavior and measuring the performance of a marketing campaign can also be difficult.

A marketing manager at entry level earns less, but as experience grows, both the base salary and benefits increase accordingly. With our salary calculator, you can explore the current pay ranges for this role.

Applying for a marketing manager position is easy: create your profile on Randstad, and browse our job offers near you. Once you're logged in, you can apply with just one click for the opportunity that interests you directly through our website!