what is it like to work as a sales manager?

The sales manager leads the sales team, including setting and communicating key performance indicators and goals. They analyze market trends and consumer behaviors and develop strategies to increase sales in new markets. They make data-driven decisions to continuously optimize the company's commercial performance. 

The sales manager relies on data to analyze samples, understand the customer base, and study the performance of the sales department. Their responsibilities include analyzing and monitoring competitors, as well as developing new strategies to outperform them. The role also involves managing external partners and collaborating with internal departments to increase the company's revenue.

what does a sales manager do?

The sales manager oversees the sales department, sets sales targets, identifies growth opportunities, and develops the product portfolio. They schedule the team's calendar, covering everything from commercial priorities and product launches to campaign activities and promotions. They also mentor other sales professionals and lead them toward achieving the department's vision and goals. 

The sales manager plays a strategic role within the company. Their responsibility is to ensure an optimal market mix and increase the company's market share, as well as to expand the customer base. They use analytics to measure the successes and weaknesses of sales strategies.

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1

average salary of a sales manager.

Our salary calculator allows you to explore pay ranges and see how much a starting or experienced sales manager earns. 

While most sales professionals earn commissions, sales managers typically receive bonuses for achieving results and meeting team targets. Additionally, they may enjoy various benefits beyond their base salary, including a company car, extra paid time off, cafeteria allowances, health insurance, and contributions to retirement plans or health savings accounts.

want to know how much a sales manager earns? check out our salary calculator!

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how can you earn more as a sales manager?

The main factor determining the compensation package is the size of the company. In a large organization, job roles tend to be more complex, which should be reflected in the remuneration. Geographic location also influences salary levels, as the cost of living varies across different areas. If you work in a major city, you're likely to earn more due to higher demand. In smaller towns, both the demand for sales managers and the cost of living are lower, so salaries are generally expected to be proportionally lower.

2

types of sales manager positions.

Sales managers can work in the following positions:

  • Regional sales manager: responsible for a specific region. Oversees sales functions within a designated area to ensure smooth operations. Their role is to increase the company's market share in the region and to achieve set targets by empowering the local sales representatives and sales leaders.

  • Business development manager: responsible for managing sales activities within a specific region, overseeing the sales managers under their supervision. Their duties include recruiting sales managers, setting targets, and supervising sales activities in the designated area. Additionally, they handle warehouse operations and evaluate sales performance in comparison to other branches within the organization.
Group of colleagues sitting down in a meeting room at the office, smiling.
Group of colleagues sitting down in a meeting room at the office, smiling.
3

working as a sales manager.

A sales manager's role involves leading the entire sales team, from on-site sales representatives to sales managers. The position requires exceptional leadership skills and motivation to inspire others and achieve the company's set goals. Discover what a sales manager's daily responsibilities entail.

4

required studies and skills.

studies.

For sales managers, it is common to see requirements that combine a degree with practical experience. It is advisable to choose one of the following training programs to get started:

woman in the office
woman in the office

skills.

The following skills are essential for a sales manager to perform their job effectively:

5

frequently asked questions.

We have compiled the most frequently asked questions regarding the sales manager position:

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