what is it like to work as an account manager?
The account manager's role is to maintain relationships with the company's clients. A good client relationship manager genuinely cares about the clients and the business and is attentive to their needs and concerns.
An account manager must fulfill multiple roles. Their job requirements can vary depending on the client's current needs: they might need to act as a salesperson, provide technical support, offer financial advice, or serve as a customer service representative. They act as a bridge between the client, the sales team, and other departments or teams that may be involved based on the client's profile. Their responsibility is to ensure the client remains satisfied and that the company receives a significant return on its investment in acquiring that client.
what does an account manager do?
The account manager supports the organization’s sales objectives by maintaining close relationships with clients and addressing their business needs, encouraging long-term collaboration. Strong communication skills are essential for engaging with colleagues, management, and clients. Account managers prioritize building long-term business relationships over one-time sales, focusing on sustained partnerships rather than short-term wins.
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average salary of an account manager.
Our salary calculator allows you to explore pay ranges and see how much a beginner or experienced account manager earns.
Account managers receive a competitive base salary at the market level, supplemented by quarterly or annual bonuses based on their performance. The top-performing client relationship managers are highly sought after.
In addition to bonuses and commissions, you may also receive various benefits such as health insurance, cafeteria allowances, housing support, or transportation assistance.
Want to know how much an account manager earns? check out our salary calculator!
salary calculatorhow can you earn more as an account manager?
Experience significantly impacts an account manager's salary. Those who handle a company's key, major clients, known as key account managers, receive outstanding compensation packages in the job market. With several years of experience, they possess more of the skills needed to attract clients, which greatly improves their prospects. Working in major cities also boosts earning potential due to higher demand.
types of account manager roles.
Account managers are typically categorized into two main groups.
- national account manager: responsible for managing the company's nationwide clients
- regional account manager: handles clients within a specific region
working as an account manager.
Account managers build relationships with the company's clients, acting as a bridge between the clients, leadership, and stakeholders. Their goal is to ensure that solutions are delivered to clients promptly and effectively.
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responsibilities of an account manager
The main responsibilities of the account manager are as follows:
- Creating offers for new prospects: it is the customer relationship manager's responsibility to prepare proposals for clients. When a client places their first order, they follow up to ensure that the customer is satisfied with the service. They also provide information about additional services and products offered by the company.
- Transferring customer issues to the appropriate department: continuously maintaining communication with clients and assisting them throughout the ordering process. If they have concerns or problems related to the products, they are the primary point of contact. The account manager's responsibility is to relay these concerns to the relevant department and provide timely feedback to the customers.
- Analysis of consumer data: its task is to identify the needs of potential customers using data from various analytics sources. It explores their interests and develops effective marketing strategies tailored to each client. Often, it must introduce itself to businesses and clients who are likely to place large orders, requiring strong marketing skills.
- Tracking customer activities: an essential task for managing clients and ensuring their satisfaction. This includes continuously reviewing customer activities and exploring ways to boost sales or retain existing clients.
- Negotiating contracts: when the client accepts the offer, the account manager discusses the terms of the engagement and the contracts. They also review the pricing, quantities, and discounts associated with the agreements.
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work environment
Account managers typically work in an office environment. However, the work setting can vary depending on the organization. Their job usually involves a lot of local and international travel, as they need to meet with clients to present new ideas and negotiate contracts. Some client relationship managers may also work remotely.
The work environment for account managers is fast-paced and full of challenges. They typically spend a lot of time engaging with clients, whether through phone calls, video conferences, or in-person meetings. This aspect of the job allows them to work from various locations.
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who does an account manager work with?
As an account manager, your colleagues are likely to be salespeople, depending on the sector they work in. This could include technicians, logistics staff, brand managers, customer service representatives, and tele sales agents. Additionally, you may collaborate with sales managers, marketing managers, and other professionals, such as field sales representatives, accountants, sales consultants, and client relationship managers.
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working hours schedule
Most account managers work around 40 hours a week, typically during regular office hours from 8 a.m. to 5 p.m. However, their schedules can also be influenced by their clients' time zones. This means that clients can impact their work routines.
A client relationship manager's work schedule is generally consistent throughout the year. However, during certain periods, such as holidays or seasonal vacations, there may be increased customer demand, which can lead to a higher workload.
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development opportunities
The best way to advance in an account management role is to gain more experience. If you have the right skills, you can move up the career ladder and potentially take on positions such as key account manager or client relationship director. As they progress in their careers, some account managers may even become consultants for different companies.
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why it's worth applying for an account manager position through randstad
There are several advantages to seeking an account manager position with the assistance of a Randstad consultant.
- a consultant who is well-versed in the sales sector of the labor market supports the selection process
- you can find a wide range of job opportunities on our website
- whether you're looking for a fixed-term or permanent position, we help you find the job that best fits you
required studies and skills.
studies.
To work as an account manager, acquiring professional knowledge is essential. It is advisable to choose one of the following training programs to get started:
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university degree
To become an account manager, you need at least a basic degree in a business-related field. Studying sales or marketing can provide a solid foundation for a career in business. While a master's degree isn't always required, it can improve your chances of advancing up the career ladder.
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work experience
An account manager role typically requires prior experience in a similar position. You can start by gaining professional experience through sales or customer service roles. It’s also beneficial to work as a client relationship manager before stepping into an account manager position.
skills.
The following skills are necessary for an account manager to perform their job:
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communication skills
You need to be able to communicate effectively over the phone, via email, and between departments and teams. You should be able to address senior management, managers, sales staff, and clients, while maintaining good working relationships.
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expertise in the field
As an account manager, building relationships requires a thorough understanding of the company, clients, industry, and market. This knowledge also enables you to identify growth opportunities that align client needs with the company's services.
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forward-looking capability
The ability to see beyond short-term goals and maintain a strategic perspective enables client relationship managers to establish long-term agreements and partnerships. Prioritizing long-term relationships over short-term gains is essential, which requires a forward-thinking mindset.
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leadership skills
An account manager needs strong leadership abilities since they interact with many stakeholders within the business. They must demonstrate confidence and earn respect from clients and colleagues alike. Additionally, they should inspire sales representatives to increase the number of inquiries and opportunities.
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negotiation skills
Negotiation skills help you successfully sell products to customers. You need to have a good sense of timing, strong presentation abilities, and confidence to know when to apply pressure and when to step back.
frequently asked questions.
We have compiled the most frequently asked questions regarding the account manager role:
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are there opportunities for advancement for an account manager?
Yes. If successful as an account manager, you can advance to a key account manager role, responsible for managing the company's key clients.
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how do account managers and salespeople work together?
Communication between account managers and sales teams is crucial. When a salesperson hands over a client to an account manager, they need to clearly communicate the client's goals and challenges.
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is being a client relationship manager a good job?
Working as an account manager is an interesting career with exciting growth opportunities. Plus, you can take home a lucrative salary.
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how can I apply for the account manager position?
Applying for an account manager position is easy: create your profile on Randstad, and browse our job offers near you. Once you're logged in, you can apply with just one click for the opportunity that interests you on our website!