digital marketing operations specialist | budapest

randstad hungary
job type
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job details

job category
Marketing / PR
job type
reference number
28771 / 29391
randstad hungary
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Cégleírás / Organisation/Department

Our client is a swiss software development company. Globally the company has around 600 employees. They are looking for an Digital Marketing Operations Specialist who will join an international team.

Pozíció leírása / Job description

  • Contribute to digital marketing strategy and ensure optimized execution over all channels to deliver brand awareness, high quality leads and measurable pipeline impact with enterprise buyers (account-based, persona-specific)
  • Responsible for implementing, tracking and optimizing AdNovums digital demand and lead generation activities across various channels as the role is hands-on without ongoing agency involvement (with a focus on LinkedIn, SEM, display, etc.,)
  • Manage the marketing automation tool Hubspot including campaign setup, database management, analysis and optimization
  • Responsible for the website content management with Hubspot CMS
  • Measure and report on the performance of the website and all digital marketing campaigns, and assess against KPIs and ROI goals based on available tools like Google Analytics
  • Partner closely with our Marketing Managers to integrate digital channels into cross-channel campaigns

Elvárások / Requirements

You are the ideal candidate if you meet the following requirements:

  • Minimum 3 years of experience in digital marketing operations with successful design and implementation of digital marketing strategies leading to growth, ideally in a B2B company with long sales cycles
  • Minimum 2 years of experience with content management systems (CMS)
  • Minimum 1 year of hands-on experience with marketing automation (e.g. Hubspot, Pardot, Marketo)
  • Strong familiarity with key digital marketing processes, practices and tools: Google Analytics, Google Ads, Google Search Console, retargeting, lead handling, LinkedIn advertising, etc.
  • High level of analytical thinking, collaboration, attention to detail and project management. Not just a strategist, but also a tactician who gets things done
  • Very strong English language skills is a requirement, German language skills are a plus
  • Bachelors degree in Marketing or relevant experience

Nice to have

  • Experience in using LinkedIn as a digital demand generation tool is a strong plus
  • Knowledge of CRM systems like Salesforce or Hubspot CRM is a strong plus (ideally report development, dashboards, etc.)
  • Basic experience with HTML and CSS is a plus

Amit kínálunk / Offer

  • friendly environment within stable multinational company
  • internal and external education, online and offline trainings
  • flexible working hours

Kapcsolattartó / Information

Anna Csurgai