marketing specialist | budapest

zsófia tóth, randstad hungary
job type
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job details

job category
marketing / PR
job type
reference number
1164 / 210
zsófia tóth, randstad hungary
apply now
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Tungsram offers exciting opportunities to the next generation in Hungary and beyond. Tungsram will retain the diverse, compliant and merit-based culture inherited from the previous generations and combine this with the agility and speed of a startup company. This transformation will offer rewarding and meaningful career opportunities in an international business environment.

Join and be part of our heritage!

Pozíció leírása / Job description

-Create local marketing and communication strategy and plan
-Generate demand, create media plan and content for the professional media in the country.
-Organize integrated digital marketing campaigns for dedicated countries.
-Utilize our CRM and digital tools to generate marketing qualified leads.
-Actively assists with social media communication
-Responsible for the local marketing budget control and the optimization of investments.
-Communication towards the professional market and end-users to drive business.
-Create launch programs for our innovative, high quality products.
-Engage with customers. Help them to sell value added products.
-Organize promotions for sell-in and for sell-through.
-Organize events and presence on trade shows.
-Support sales teams internal & external to sell-through.
-Create, print and distribute leaflets, catalogues, datasheets, presentations.
-Document and create best practices, selling stories on major LED wins for internal and possible external sharing.
-Prepare and support NPI with documentations and information
-Create, refresh and share product presentations for new products.
-Create training materials for internal and external target audience and train target audience.
-Participate in the preparation and support customer events, especially with up to date product and NPI knowledge,
-Support communication material creation by providing information on key benefits, unique selling proposition and positioning.
-Analyse internal sales data and external market data.
-Create Point of sales materials, and arrange the placements in the outlets.
-Support global team with information and creative work.

Elvárások / Requirements

-Minimum Bachelor's degree in marketing or business management or economics
-5+ years of relevant work experience in marketing in a competitive B2B environment
-Experience with different digital marketing tools and CRM campaigns is an advantage
-Good communication and interpersonal skills
-Ability to work independently to pursue goals and thrive in a matrix organization
-Has influencing and negotiation skills
-Ability to work effectively under pressure to meet project deadlines, both independently and within a team environment.
-Ability to execute, take personal ownership
-Precise and detail oriented in administrative matters
-Fluent in English
-Engineering and technology knowledge and education is a plus

Kapcsolattartó / Applications

Zsófia Tóth