Our Partner is a Chinese car manufacturer company who is looking for a Senior Marketing Manager colleague.
Besides car manufacturing, they also focus on research and development and commercial activity of cars and commercial vehicles. They put great emphasis on application of alternative energy sources, intelligent vehicle technology and modernization of industrial methods.
Pozíció leírása / Job description- Developing marketing plans with specific objectives across different channels and segments
- Building successful strategies through the company’s distributors
- Coordinating the marketing team and the agencies
- Helping develop creative briefs and guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualizing and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Managing content and updates for distributors and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Presenting ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Min. 10 years of experience in Marketing, min. 3 years of experience on managerial level
- OEM or distributor level automotive experience is a must
- Proven success in developing marketing plans and campaigns
- Proficiency with online marketing and social media strategy
- Excellent written and verbal communication skills in Hungarian and English language
- Proactivity, strong project management, multitasking, and decision-making skills
- Strong Office 365 usage
- Willingness to travel
- Competitive package (salary, bonus, cafeteria, company car with private allowance, company tools)
- Contribution to a newly forming brand, forming processes and structures
- Start-up atmosphere, innovative environment with constant developments, new technologies
Ajna Baló-Rauch - ajna.rauch@randstad.hu
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